WHAT WE DO
INNOVATION SCOUTING
Where we continuously track emerging innovative solutions to identify high-potential next-gen innovations that can progress through our innovation pipeline
COLLABORATIVE VALIDATION
Where brands, innovators and suppliers jointly test next-gen materials to validate performance and impact, de-risking adoption by sharing costs and lessons learned.
COMMERCIALISATION & SCALING
Where we co-create commercial models addressing key scaling barriers, operationalising them with innovators, brands and suppliers to accelerate market adoption
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Innovators scouted+ 3500
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Innovators supported187
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Implementation cases421
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Capital committed€ 2.31 bn+
INNOVATION HIGHLIGHTS
Nobody’s Child launches collection with regenerative cotton from Mattera
Circ® and Zalando launch first collection featuring Circ lyocell
MIRUM by Natural Fiber Welding collaborates with Reformation on the Rosetta Shoulder Bag 2024
Future Forward Factories
The “Future Forward Factories” project, initiated by Fashion for Good, focuses on transforming tier 2 processing in the textile industry through innovative low-impact, decarbonisation solutions. Dive into the India Blueprint now.
Latest News
Textile Recycling Is Scaling. Why Is Post-Consumer Integration Difficult?
Billions of garments. Proven recycling technology. And still, less than 1% recycled into new clothes. Something isn't adding up.
When two innovation leaders become one
In most acquisition stories, there’s a clear narrative: one company wins, one gets absorbed. A larger player buys a smaller one, rolls up the technology, and moves on. That’s not what happened here.
When Carbonfact acquired Vaayu about a week ago, two pioneering fashion innovators – both growing, both with genuine customer traction – chose to stop building in parallel and start building together. Vaayu had 100+ brands. Carbonfact had 200+. Neither was running out of road.
For us, this is a rare and instructive moment. It raises questions we think are worth asking openly: about mission versus momentum, about what consolidation looks like when it’s driven by conviction rather than necessity, and about what it actually takes to build lasting infrastructure for an industry that urgently needs to decarbonise.
We sat down with Marc Laurent, Co-Founder & CEO at Carbonfact, to hear the story in his own words.
New Report: We can recycle a plastic bottle in our sleep. We have (almost) no idea what to do with a shoe.
Every year, the world makes 23.8 billion pairs of shoes, which is roughly three pairs for every person alive. And when those shoes are worn out (or just out of fashion, or missing a partner, or slightly soiled) almost none of them become anything useful again.
Less than 1% of discarded textiles and footwear globally is recycled. Not 10%. Not 5%. One. The rest goes to landfill, to incineration, or on a long journey to markets in UAE, China, Pakistan, and India that were never designed to be Europe’s cleanup crew.
This is not because nobody cares, but because shoes, as objects, are genuinely one of the most complicated things we have ever tried to keep in circulation. And it is because, until now, no one had looked closely enough at the problem to know exactly where to start.
Together with Circle Economy, we spent the last year looking. This is what we found.
New Report: Closing the Footwear Loop
Today we are publishing the Phase 1 report coming from Closing the Footwear Loop, the first major output of the project. Developed in partnership with Circle Economy, the report dives deep into the material flow, composition analysis and condition of post-consumer footwear waste, capturing the on-ground findings from our pilots with CETIA, Matoha, Picvisa, and The 8 Impact, and translating them into actionable insights for the industry.
New Report: What actually happens to clothes after you donate them?
Today we are publishing the report coming from Sorting for Circularity: Project Rewear, and we think it is the most honest picture yet of what the global secondhand system looks like, where it is working, where it is failing, and what it would genuinely take to fix it. A few things we found that stayed with us.
What Happens When Fashion Learns from Nature?
A guest article for Fashion for Good by Asha Singhal, Director, Nature of Fashion: Design for Transformation, The Biomimicry Institute
Solving the Feedstock Gap: Unlocking Post-consumer Feedstocks for Textile-to-Textile Recycling in Europe
AMSTERDAM - Fashion for Good launches Project FAE (Feedstock Activation Europe) to develop the sorting and pre-processing infrastructure needed to channel non-rewearable post-consumer textiles into textile-to-textile (T2T) recycling at scale. The project is a practical response to one of the most pressing problems in textile circularity: making post-consumer waste a viable, commercially competitive raw material for recyclers.
Mass Balance Attribution: Never heard of it?
Most of what we wear is still made from fossil-based feedstocks. Mass balance attribution will not change that overnight, but it offers a practical way for the industry to start integrating renewable inputs into existing supply chains today, without requiring dedicated production lines or entirely new facilities to keep renewable and fossil feedstocks physically separate. This article introduces a useful accounting method for beginning that transition.
Fashion for Good Mobilises Industry To Adopt Mass Balance Attribution And Accelerate Decarbonisation
AMSTERDAM - Fashion for Good launches today the Mass Balance Demonstrator project, a collaborative industry initiative to implement and scale the mass balance attribution (MBA) chain-of-custody model for biomass-attributed PET in textile applications. The project represents a concrete step toward accelerating brand-driven decarbonisation across the apparel value chain.
In Conversation with KUORI: Transforming food waste into biodegradable outersoles
The Fashion for Good team interviewed KUORI's CTO, Arthur Groh, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
In Conversation with Algenesis Labs: Giving the breakdown on biodegradable footwear
The Fashion for Good team interviewed Algenesis Labs CEO, Dr. Stephen Mayfield, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
What's Really Inside Your Running Shoe? Unpacking Footwear Material Innovation
You might think the biggest challenge in running shoes is performance: speed, cushioning, energy return. The harder problem lies in material compatibility: how do you create a cushioned midsole that's light, responsive, and durable, while also being recyclable? How do you bond different materials together strongly enough to withstand thousands of impacts, but reversibly enough to separate them later? These aren't just design questions, but materials science problems. In this article, we unpack the hidden complexity of running shoes, the challenges of conventional materials, and where the highest potential for material innovation lies.
Advancing The Future Of Stretch: Fashion for Good Launches New Project To Validate Bio-based And Recycled Elastane
Stretching Circularity is a collaborative project initiated by Fashion for Good dedicated to accelerating the adoption of lower-impact elastane alternatives that are compatible with circular textile systems. By validating bio-based and recycled elastane solutions through pilot-scale testing and demonstrator garments, the initiative aims to remove one of the most significant technical barriers to a circular textile economy.
Breaking The Decarbonisation Deadlock: Fashion for Good Unveils First-of-its-kind Blueprint For Near-net-zero Textile Manufacturing
Fashion for Good launches the first open-source blueprint for near-net-zero textile manufacturing, tackling one of fashion’s biggest emissions hotspots. Developed under the Future Forward Factory project, the blueprint offers Tier 2 manufacturers in India five practical, financially viable pathways to reduce carbon emissions by up to 93%.
The Fashion Innovation Overview 2025
Fashion for Good has identified five critical systemic barriers that repeatedly hinder innovation across the fashion industry. Drawing on years of experience scaling breakthrough technologies and startups, this overview maps these friction points and existing solutions to guide stakeholders toward a more circular and innovative sector.
From Premiums To Parity: How Fashion for Good Is Rewriting the Economics of New Materials
Fashion for Good launches Price Parity Toolkit: developed with support from Laudes Foundation, Canopy and Finance Earth, the framework introduces an innovative financing approach (premium decoupling) to remove price premiums from the supply chain and unlock faster adoption of lower-impact materials across the industry.
Fashion for Good Launches “Beyond50 Denim” to Address Hemp Integration Barriers In Global Denim Production
Fashion for Good, together with leading global brands BESTSELLER, C&A, PDS Limited, Reformation, and Target, launched Beyond50 Denim: Combining Cottonised Hemp and Green Chemistry, a project accelerating the use of hemp as an alternative to conventional cotton in denim. By combining two pioneering innovations (SEFF’s Nano-Pulse™ cottonised hemp fibres and FIBRE52™’s proprietary chemistry formulations with soft handfeel), the project seeks to demonstrate that hemp-based denim can match or even surpass cotton in both performance and appeal.
The Circularity Race: How Fashion for Good is Changing the Footwear Industry
This article delves into Fashion for Good's groundbreaking work in footwear sustainability, exploring why the industry represents one of fashion's most complex environmental challenges. Through "Closing the Footwear Loop," the FastFeetGrinded pilot, and “The Next Stride” project, Fashion for Good is transforming how the industry approaches bio-based material innovation, circular design, waste mapping, and recycling innovation.
Fashion for Good Unveils “The Next Stride”, A New Footwear Project To Replace Fossil Fuel Material With Bio-based Sole Innovation
Fashion for Good today announced the launch of The Next Stride: Bio-Based Materials for Footwear Soles, a 12-month project to transform the $400 billion footwear industry by reimagining one of its most impactful components: the sole. In partnership with adidas, Target, and Zalando, alongside leading material innovators Algenesis Labs, Balena, Evoco, and KUORI, the initiative will test and validate bio-based polymers as high-performance alternatives to the fossil fuel–derived materials that dominate footwear production. By focusing on the sole (the foundation of every shoe), The Next Stride aims to accelerate the industry’s shift toward scalable, circular solutions.
In Conversation with Smartex: Utilising AI to reduce fabric production waste
The Fashion for Good team interviewed Smartex's CEO & Co-founder, Gilberto Loureiro, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
In Conversation with Reverse Resource: Tackling the industry's textile waste
The Fashion for Good team interviewed Reverse Resource's Co-founder, Nin Castle, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
What Happens Next? Your T-Shirt's Journey Through Repair, Resale, and Recycling
When your favourite piece of clothing shows wear, it doesn't have to end up in the trash: repair, resale, and recycling offer circular alternatives to fashion's wasteful linear model. The future of fashion circularity depends on building better systems that make these sustainable pathways as convenient and accessible as throwing clothes away.
The Intelligent Factory: How AI and Digital Innovation are Tackling Textile Waste
While much attention is given to the clothes we throw away, a significant amount of waste is also generated long before a garment reaches the consumer. From misprints and off-cuts to defective materials, waste occurs at nearly every step of the manufacturing process, often out of sight, untracked, and untreated. This upstream waste is not just a symptom of inefficiency: it’s a missed opportunity for impact.
Journey to Scale: Syre
Syre is a textile impact company on a mission to reduce waste in the textile industry through textile-to-textile recycling, starting with polyester. The company’s textile-to-textile recycling technology provides circular polyester with quality on par with virgin polyester.
Journey to Scale: Imogo
Imogo offers a digitally enabled spray dyeing technology through its DyeMax machine, which uses a combination of a high-speed spray application with a proprietary autoclave fixation step, used for both dyeing and finishing. Their technology offers a lower use of water, chemistry, energy and increased accuracy and flexibility compared to conventional methods.
Journey to Scale: NTX
NTX develops and commercialises solutions for textile coloration and processing, most notably the NTX® Cooltrans® technology. This proprietary process enables water and energy-efficient textile dyeing. NTX partners with manufacturers and brands to integrate its technologies into supply chains, supporting industry efforts to lower environmental impact.
Journey to Scale: TrusTrace
TrusTrace offers a market-leading platform for supply chain traceability and compliance that enables brands and suppliers around the world to standardise how supply chain and material traceability data is captured, digitised and shared.
Fashion for Good And Altmat To Accelerate Adoption of Next-gen Fibres Through Altag® Fiber Club
Fashion for Good announces today a strategic partnership with Altmat, a pioneering materials science company transforming agricultural waste into high-value materials, to advance its innovative Fiber Club initiative. Altag® Fiber Club is designed to fast-track the commercial adoption of next-generation fibres from agri-residue at scale, supporting the industry's transition toward circular materials.
Findings from T-REX project
Across a three-year period, the T-REX Project collected and sorted household textile waste and demonstrated the full recycling process of polyester, polyamide 6, and cellulosic materials from textile waste into new garments. Simultaneously, the project aimed to demonstrate sustainable and economically feasible business models for each actor along the value chain, conduct lifecycle analysis of the circular process, integrate digital tools that streamline the process of closed-loop textile recycling, and produce circular design guidelines.
In Conversation with SEFF: Reengineering Hemp into high performance material
The Fashion for Good team interviewed SEFF's CEO and Founder, Josh Nusenbaum, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
In Conversation with Pili: Reducing the impact of Indigo
The Fashion for Good team interviewed Pili's CEO, Jérémie Blache Pili, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
Rethinking Denim: Designing Change From Fibre To Finish
This article examines the environmental challenges of denim production from cotton cultivation to garment finishing, debunking common myths about cotton, and it explores innovative solutions including improved cultivation practices, alternative fibres and new dyeing technologies. Finally, it addresses the circularity challenge, emphasising the need for better design, recycling technologies, and industry collaboration to create truly sustainable denim production systems.
Sourcing Journal Exclusive: Arvind, Fashion for Good’s ‘Near-Carbon-Neutral’ Factory Initiative Seeks to Break Industry Paralysis
What will it take for low-impact textile manufacturing innovation to operationalise and scale beyond the “blah blah blah” of good intentions but lethargic action that has locked the industry in action-plan paralysis?
Fashion For Good And Arvind Limited Launch Future Forward Factories India: Embedding Innovation In Manufacturing
Fashion for Good and Arvind Limited today announced the launch of Future Forward Factories, an ambitious initiative with two interconnected components: developing a comprehensive blueprint for sustainable textile manufacturing and constructing a groundbreaking physical facility that brings these innovations to life.
Pioneering EU funded T-REX Project Celebrates Completion and Reveals Blueprint for Scaling Textile-to-Textile Recycling in Europe
The EU-funded T-REX (Textile Recycling Excellence) Project consortium today announced the successful completion of the project, presenting a blueprint for scaling textile-to-textile recycling, and showcasing demonstrator products produced through the successful implementation of the recycling processes for polyester, polyamide 6, and cellulosic materials within Europe.
Good Fashion Fund partners with Sharadha Terry for new rugs unit
AMSTERDAM – The Good Fashion Fund, managed by FOUNT, has made an investment in Sharadha Terry Products Private Limited (“STPPL”) – a renowned Indian manufacturer and exporter of high-quality bed and bath products under the MicroCotton® brand from Metupalayam. The 1.75 million US Dollar loan will support STPPL’ investment in the set-up of their new bath and area rugs unit (Sri Gugan Mills) in Metupalayam, Tamil Nadu. With this investment, the Good Fashion Fund is fully invested, and FOUNT aims to establish a follow-up fund (Good Fashion Fund 2.0) building on the successful track record, networks, lessons learned and methodologies of GFF.
In Conversation with Balena: Scaling circular materials
The Fashion for Good team interviewed Balena's founder and CEO, David Roubach, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
In Conversation with The 8 Impact: Diverting sneakers from incineration and landfills
The Fashion for Good team interviewed The 8 Impacts's cofounder, Marie Soudré-Richard, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
In Conversation with PICVISA: Advancing footwear recycling
The Fashion for Good team interviewed PICVISA's CEO, Luis Segui Pascual, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
What is Footwear Circularity?
This article explores the concept of footwear circularity: a still-evolving concept that has been lagging behind in the industry compared to apparel. It aims to inform readers about the importance of circularity in footwear, the challenges that lie ahead, and the actions needed to drive meaningful progress towards a better future for the sector.
Fashion for Good Launches Fibre Fragmentation Project - Behind the Break
Fashion for Good and The Microfibre Consortium launch 'Behind the Break: Exploring Fibre Fragmentation,' a landmark study investigating the key drivers of fibre fragmentation. The research aims to challenge root causes and assumptions, address data gaps, and validate test methods. Tackling the issue at the source, this project will advance the industry knowledge needed to mitigate fibre fragment pollution.
In Conversation with Made2Flow: Gathering healthy impact data across the supply chain
The Fashion for Good team interviewed Made2Flow's cofounder and CEO, Tal Shogol, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
In Conversation with Vaayu: Creating transparency across impact data
The Fashion for Good team interviewed Vaayu's cofounder and CEO, Namrata Sandhu, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
Our Findings from the Biophilica Pilot
This pilot aimed to test, refine, and scale Treekind®, an alternative to animal and synthetic leathers made from green waste. The project focused on assessing the material’s performance, scalability, and manufacturing capabilities.
Bending The Adoption Curve: Next-gen Materials To Reach 8% Of Fiber Market By 2030
New Report from Fashion for Good and BCG Unveils Executive Guide for Scaling Next-Gen Materials Advising Industry Leaders To Pull Individual and Collective Levers Across Supply Chain.
15 Brands Unite With Fashion For Good For Ambitious Push Into Footwear Circularity
The "Closing the Footwear Loop" project is a major initiative led by Fashion for Good, bringing together leading fashion and footwear brands and their existing circularity programmes to tackle the complex challenges of circularity in the footwear industry. The project aims to transform the current linear "take-make-dispose" model into a circular one.
What is impact and why does it matter?
This article explores the complexity of measuring environmental impact in fashion, covering assessment methods like Scope emissions and LCAs. It highlights challenges such as data gaps and resource limitations while showcasing solutions from Vaayu and Made2flow and outlining the campaign rollout.
Unlocking Opportunities for Supply Chain Innovation: India
Supply chain innovation is emerging as a critical driver of sustainable transformation. In our Unlocking Opportunities for Supply Chain Innovation series, we dive into the complexities and opportunities within key sourcing regions. As a leading accelerator and convener for sustainable innovation, Fashion for Good is uniquely positioned to spotlight actionable solutions and amplify the voices of innovators and industry leaders shaping the future. This series offers an in-depth look at these markets' challenges, the breakthroughs redefining the status quo, and the untapped potential for driving systemic change across the fashion supply chain.
2025 Forecast: 6 Major Shifts On Our Radar
2025 marks a turning point for the fashion industry, where innovation and sustainability are more crucial than ever. From addressing the intricate challenges of circular footwear design to redefining the resilience of global supply chains, the industry faces both immense tasks and transformative opportunities. Below, we delve into six pivotal shifts shaping fashion’s future in 2025, highlighting the solutions, partnerships, and technologies steering us toward a more sustainable and inclusive path forward.
The Future of Fashion Tech: Types of Innovations in the Fashion Industry
In the evolving landscape of sustainable fashion, different types of innovators play distinct roles in advancing industry transformation. Understanding these roles helps in identifying how each contributes to sustainable practices.
The Future of Fashion Tech: The Innovation Lifecycle in Fashion Tech
The journey of fashion technology from idea to market involves a complex process known as the “innovation lifecycle”. This lifecycle is crucial for transforming cutting-edge concepts into viable, market-ready products that can revolutionise the fashion industry.
The Future of Fashion Tech: Hard Tech vs. Soft Tech in Fashion Innovation
Hard tech and soft tech play complementary roles in driving sustainable transformation within the fashion industry. Hard tech, with its capital-intensive and longer development cycles, enables fundamental shifts like recycling and advanced manufacturing, while soft tech offers scalable digital solutions that deliver quicker efficiency and transparency gains. Balancing investments in both is essential to achieve systemic change and circularity.
The Future of Fashion Tech: The Role of Fashion for Good in Driving Innovation
Fashion for Good drives systemic change in the fashion industry by fostering innovation, scaling transformative technologies, and enabling circular solutions. Through strategic programmes, funding support, and multi-stakeholder collaborations, it bridges the gap between innovators and mainstream markets, addressing key challenges like capital access, market adoption, and scaling solutions for a sustainable future.
The Future of Fashion Tech: The Demand for Innovation in the Fashion Industry
The fashion industry, valued at $1.79 trillion, urgently needs innovation to address outdated technologies that drive inefficiencies and environmental harm. Fashion for Good is fostering this transformation by supporting innovators and scaling solutions that enable brands to meet growing sustainability demands and achieve circularity goals.
Steady in the storm: navigating change and growth in 2024
With the end of 2024 approaching, we took some time to reflect on a year marked by both progress and complexity in the pursuit of sustainable innovation. It has been a pivotal year for Fashion for Good, defined by deeper collaborations with brands, suppliers, and investors to accelerate the scaling of innovations. Here are some reflections from our unique point as a global convener and catalyst for change in the fashion industry.
Key findings from the Fast Feet Grinded Collaborative Pilot
Fashion for Good launched the Fast Feet Grinded Collaborative pilot in 2023 with FastfeetGrinded, Target, adidas, Inditex, and Zalando to test and validate the footwear recycling process and support the uptake of recycled materials in footwear.
Unpacking the Packaging Problem: Solutions and Strategies
Back in 2019, Fashion for Good dove into the world of packaging and did an extensive exercise of mapping plastic waste flows through the fashion supply chain. Through this work, we identified three key intervention levers: reduce plastic through process innovation, close loop on existing plastics and decouple from fossil fuels. Read below the insight from our five multi-stakeholder reports and projects aimed at addressing two of these three levers.
Not So Micro: an Exploration of the Impact of Fibre Fragmentation
Small to the point of invisible, extremely persistent and all around us, fibre fragments represent one of the hidden costs we pay with our garments across all market segments, from activewear to luxury, posing a risk to our ecosystems and our health. This article informs readers about the ongoing discussions regarding definitions used in the industry, as well as pathways of fibre fragments and the current solutions to mitigate their impact.
Fashion for Good launches the Feedstock Assessment for Biosynthetic Innovation
Today Fashion for Good announces the launch of the Feedstock Assessment for Biosynthetic Innovation, an initiative in collaboration with Bestseller and other brands aimed at accelerating the industry’s shift towards alternatives to fossil-fuel polymers. The assessment will be conducted in partnership with industry experts, the nova-Institute.
Fashion for Good Maps Global Waste Hotspots With A New Digital Tool: World Of Waste
Today Fashion for Good announces the launch of World of Waste, a free online tool mapping global textile waste hotspots providing aggregated regional data on waste volume, composition, and type, enabling recyclers and innovators to efficiently identify and utilise textile waste resources worldwide.
In Conversation with Altmat: Natural fibre made from agricultural residue
The Fashion for Good team interviewed Almat's founder, Shikha Shah, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
In Conversation with NFW: Creating biomaterials that support plastic-free design
The Fashion for Good team interviewed Natural Fiber Welding's (NFW) Annie Cull, Director of Brand & Communications to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
Good Fashion Fund partners with K.K.P Fine Linen for new wet processing unit
AMSTERDAM – The Good Fashion Fund, the Laudes Foundation and the Fashion for Good initiated fund managed by FOUNT, has made an investment in K.K.P Fine Linen Private Limited (“KKPFL”) – a leading Indian manufacturer and exporter of bed linen and made-up products from Namakkal. The 2.0 million US Dollar loan will support K.K.P’ investment in the installation of an Effluent Treatment Plant (ETP) in their upcoming wet processing unit in SIPCOT, Perundurai, Tamil Nadu.
