WHAT WE DO
Fashion for Good unites the fashion ecosystem to transform and build a regenerative industry. By fostering collaboration and facilitating connections, we bring innovative solutions to the forefront.
Our platform connects disruptive innovative solutions with our brand partners and serves as a hub of intelligence and experimentation for the latest insights. Through our platform we empower our network — consisting of brands, retailers, suppliers, innovators and funders — to collaborate and drive change towards a regenerative industry.
We scale promising textile innovations
We invest and facilitate investment
We create and share actionable insights
Our Impact
We accelerate innovations that reduce waste, emissions, and resource use in fashion, driving measurable environmental and social impact worldwide.
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+ 3000Innovators scouted
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184Innovators supported
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421Implementation cases
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€ 2.31 bn+Capital committed
Innovation Highlights
Zara x Circ
Zara and Circ continue partnership with new collection made from recycled polycotton blended textiles
NFW x Reformation
MIRUM by Natural Fiber Welding collaborates with Reformation on the Rosetta Shoulder Bag 2024
Nature Coatings x Stony Creek Colors x Levi’s 501
Nature Coatings x Stony Creek Colors x Levi’s 501 + other innovators create Levi’s Plant-Based 501s
Behind the Break
“Behind the Break,” is a project aimed at exploring textile fibre fragmentation. The research aims to identify the root causes of fibre shedding during manufacturing, enhance existing test methods, and inform future industry best practices and policies to reduce textile pollution. A report accompanies the project, providing an overview of existing knowledge gaps, recent developments, critical insights, and emerging opportunities for meaningful action within the fashion and textile industry.
Latest News
Good Fashion Fund partners with Sharadha Terry for new rugs unit
AMSTERDAM – The Good Fashion Fund, managed by FOUNT, has made an investment in Sharadha Terry Products Private Limited (“STPPL”) – a renowned Indian manufacturer and exporter of high-quality bed and bath products under the MicroCotton® brand from Metupalayam. The 1.75 million US Dollar loan will support STPPL’ investment in the set-up of their new bath and area rugs unit (Sri Gugan Mills) in Metupalayam, Tamil Nadu. With this investment, the Good Fashion Fund is fully invested, and FOUNT aims to establish a follow-up fund (Good Fashion Fund 2.0) building on the successful track record, networks, lessons learned and methodologies of GFF.
In Conversation with Balena: Scaling circular materials
The Fashion for Good team interviewed Balena's founder and CEO, David Roubach, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
In Conversation with The 8 Impact: Diverting sneakers from incineration and landfills
The Fashion for Good team interviewed The 8 Impacts's cofounder, Marie Soudré-Richard, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
In Conversation with PICVISA: Advancing footwear recycling
The Fashion for Good team interviewed PICVISA's CEO, Luis Segui Pascual, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
What is Footwear Circularity?
This article explores the concept of footwear circularity: a still-evolving concept that has been lagging behind in the industry compared to apparel. It aims to inform readers about the importance of circularity in footwear, the challenges that lie ahead, and the actions needed to drive meaningful progress towards a better future for the sector.
Fashion for Good Launches Fibre Fragmentation Project - Behind the Break
Fashion for Good and The Microfibre Consortium launch 'Behind the Break: Exploring Fibre Fragmentation,' a landmark study investigating the key drivers of fibre fragmentation. The research aims to challenge root causes and assumptions, address data gaps, and validate test methods. Tackling the issue at the source, this project will advance the industry knowledge needed to mitigate fibre fragment pollution.
In Conversation with Made2Flow: Gathering healthy impact data across the supply chain
The Fashion for Good team interviewed Made2Flow's cofounder and CEO, Tal Shogol, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
In Conversation with Vaayu: Creating transparency across impact data
The Fashion for Good team interviewed Vaayu's cofounder and CEO, Namrata Sandhu, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
Our Findings from the Biophilica Pilot
This pilot aimed to test, refine, and scale Treekind®, an alternative to animal and synthetic leathers made from green waste. The project focused on assessing the material’s performance, scalability, and manufacturing capabilities.
Bending The Adoption Curve: Next-gen Materials To Reach 8% Of Fiber Market By 2030
New Report from Fashion for Good and BCG Unveils Executive Guide for Scaling Next-Gen Materials Advising Industry Leaders To Pull Individual and Collective Levers Across Supply Chain.
15 Brands Unite With Fashion For Good For Ambitious Push Into Footwear Circularity
The "Closing the Footwear Loop" project is a major initiative led by Fashion for Good, bringing together leading fashion and footwear brands and their existing circularity programmes to tackle the complex challenges of circularity in the footwear industry. The project aims to transform the current linear "take-make-dispose" model into a circular one.
What is impact and why does it matter?
This article explores the complexity of measuring environmental impact in fashion, covering assessment methods like Scope emissions and LCAs. It highlights challenges such as data gaps and resource limitations while showcasing solutions from Vaayu and Made2flow and outlining the campaign rollout.
Unlocking Opportunities for Supply Chain Innovation: India
Supply chain innovation is emerging as a critical driver of sustainable transformation. In our Unlocking Opportunities for Supply Chain Innovation series, we dive into the complexities and opportunities within key sourcing regions. As a leading accelerator and convener for sustainable innovation, Fashion for Good is uniquely positioned to spotlight actionable solutions and amplify the voices of innovators and industry leaders shaping the future. This series offers an in-depth look at these markets' challenges, the breakthroughs redefining the status quo, and the untapped potential for driving systemic change across the fashion supply chain.
2025 Forecast: 6 Major Shifts On Our Radar
2025 marks a turning point for the fashion industry, where innovation and sustainability are more crucial than ever. From addressing the intricate challenges of circular footwear design to redefining the resilience of global supply chains, the industry faces both immense tasks and transformative opportunities. Below, we delve into six pivotal shifts shaping fashion’s future in 2025, highlighting the solutions, partnerships, and technologies steering us toward a more sustainable and inclusive path forward.
The Future of Fashion Tech: Types of Innovations in the Fashion Industry
In the evolving landscape of sustainable fashion, different types of innovators play distinct roles in advancing industry transformation. Understanding these roles helps in identifying how each contributes to sustainable practices.
The Future of Fashion Tech: The Innovation Lifecycle in Fashion Tech
The journey of fashion technology from idea to market involves a complex process known as the “innovation lifecycle”. This lifecycle is crucial for transforming cutting-edge concepts into viable, market-ready products that can revolutionise the fashion industry.
The Future of Fashion Tech: Hard Tech vs. Soft Tech in Fashion Innovation
Hard tech and soft tech play complementary roles in driving sustainable transformation within the fashion industry. Hard tech, with its capital-intensive and longer development cycles, enables fundamental shifts like recycling and advanced manufacturing, while soft tech offers scalable digital solutions that deliver quicker efficiency and transparency gains. Balancing investments in both is essential to achieve systemic change and circularity.
The Future of Fashion Tech: The Role of Fashion for Good in Driving Innovation
Fashion for Good drives systemic change in the fashion industry by fostering innovation, scaling transformative technologies, and enabling circular solutions. Through strategic programmes, funding support, and multi-stakeholder collaborations, it bridges the gap between innovators and mainstream markets, addressing key challenges like capital access, market adoption, and scaling solutions for a sustainable future.
The Future of Fashion Tech: The Demand for Innovation in the Fashion Industry
The fashion industry, valued at $1.79 trillion, urgently needs innovation to address outdated technologies that drive inefficiencies and environmental harm. Fashion for Good is fostering this transformation by supporting innovators and scaling solutions that enable brands to meet growing sustainability demands and achieve circularity goals.
Steady in the storm: navigating change and growth in 2024
With the end of 2024 approaching, we took some time to reflect on a year marked by both progress and complexity in the pursuit of sustainable innovation. It has been a pivotal year for Fashion for Good, defined by deeper collaborations with brands, suppliers, and investors to accelerate the scaling of innovations. Here are some reflections from our unique point as a global convener and catalyst for change in the fashion industry.
Key findings from the Fast Feet Grinded Collaborative Pilot
Fashion for Good launched the Fast Feet Grinded Collaborative pilot in 2023 with FastfeetGrinded, Target, adidas, Inditex, and Zalando to test and validate the footwear recycling process and support the uptake of recycled materials in footwear.
Unpacking the Packaging Problem: Solutions and Strategies
Back in 2019, Fashion for Good dove into the world of packaging and did an extensive exercise of mapping plastic waste flows through the fashion supply chain. Through this work, we identified three key intervention levers: reduce plastic through process innovation, close loop on existing plastics and decouple from fossil fuels. Read below the insight from our five multi-stakeholder reports and projects aimed at addressing two of these three levers.
Not So Micro: an Exploration of the Impact of Fibre Fragmentation
Small to the point of invisible, extremely persistent and all around us, fibre fragments represent one of the hidden costs we pay with our garments across all market segments, from activewear to luxury, posing a risk to our ecosystems and our health. This article informs readers about the ongoing discussions regarding definitions used in the industry, as well as pathways of fibre fragments and the current solutions to mitigate their impact.
Fashion for Good launches the Feedstock Assessment for Biosynthetic Innovation
Today Fashion for Good announces the launch of the Feedstock Assessment for Biosynthetic Innovation, an initiative in collaboration with Bestseller, On and other brands aimed at accelerating the industry’s shift towards alternatives to fossil-fuel polymers. The assessment will be conducted in partnership with industry experts, the nova-Institute.
Fashion for Good Maps Global Waste Hotspots With A New Digital Tool: World Of Waste
Today Fashion for Good announces the launch of World of Waste, a free online tool mapping global textile waste hotspots providing aggregated regional data on waste volume, composition, and type, enabling recyclers and innovators to efficiently identify and utilise textile waste resources worldwide.
In Conversation with Altmat: Natural fibre made from agricultural residue
The Fashion for Good team interviewed Almat's founder, Shikha Shah, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
In Conversation with NFW: Creating biomaterials that support plastic-free design
The Fashion for Good team interviewed Natural Fiber Welding's (NFW) Annie Cull, Director of Brand & Communications to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.
Good Fashion Fund partners with K.K.P Fine Linen for new wet processing unit
AMSTERDAM – The Good Fashion Fund, the Laudes Foundation and the Fashion for Good initiated fund managed by FOUNT, has made an investment in K.K.P Fine Linen Private Limited (“KKPFL”) – a leading Indian manufacturer and exporter of bed linen and made-up products from Namakkal. The 2.0 million US Dollar loan will support K.K.P’ investment in the installation of an Effluent Treatment Plant (ETP) in their upcoming wet processing unit in SIPCOT, Perundurai, Tamil Nadu.
