OUR MISSION

Fashion for Good accelerates the transition to a more sustainable and regenerative fashion industry by bridging the gap between innovation and commercial adoption. We do this by empowering our network of brands, manufacturers, suppliers, innovators and funders to collaborate and drive change towards a regenerative industry.

How We Work

Integrating new technologies that have a positive impact on the industry often requires significant investment in R&D, new machinery, and infrastructure change, making adoption difficult. Through the Innovation Platform, Fashion for Good identifies, supports, and scales breakthrough solutions across the entire value chain (including materials, processing –  both chemistry and machinery – end-of-use systems, and traceability) at competitive cost and impact. 

Fashion for Good achieves this by providing hands-on project management, access to funding, and its strong global ecosystem to innovators. We connect these innovations with our network of brand partners to address the shared sustainability challenges that they face. This derisks R&D for brand partners and accelerates results, leading to adoption. We provide our learnings to the wider industry through our open-source resources and latest insights.

How We Do It

  • Scout & Screen: Fashion for Good continuously identifies the most promising innovations. We create call-outs for new innovators focused on thematic landscapes addressing the industry’s needs. We have a rolling intake and provide bespoke support to each innovator, and during intake, we assess the potential performance and impact each innovation could achieve.

  • Validate: Fashion for Good facilitates projects and pilots to test and validate innovations. We drive consortium projects, aligning players from across the supply chain to realise pilots and help bring the most powerful innovations to market faster. We provide crucial research and development to quantify the performance and impact of each pilot.

  • Scale: Fashion for Good supports innovators ready to scale. We develop and implement collective intervention mechanisms such as demand pooling and supply chain orchestration to bend the sustainability cost curve. We engage with investors, policy makers, and amplify success stories to inspire the next generation of innovators and incentivise the industry to take note.

Projects and Pilots