ABOUT US
Fashion for Good is the global platform for collaborative innovation to transform and build a regenerative industry.
We foster collaborations in a pre-competitive space across the entire value chain, from brands, suppliers and manufacturers, to innovators and funders. Our platform connects disruptive, innovative solutions with our brand partners and serves as a hub of intelligence and experimentation for the latest insights. We empower our network to experiment, collaborate and drive tangible change at scale.
Our Impact
We accelerate innovations that reduce waste, emissions, and resource use in fashion, driving measurable environmental and social impact worldwide.
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Innovations scouted+ 3500
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Innovators supported187
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Implementation cases421
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Capital committed€ 2.5 BN+
How We Do It
INNOVATION SCOUTING
Where we continuously track emerging innovative solutions to identify high-potential next-gen innovations that can progress through our innovation pipeline
COLLABORATIVE VALIDATION
Where brands, innovators and suppliers jointly test next-gen materials to validate performance and impact, de-risking adoption by sharing costs and lessons learned.
COMMERCIALISATION & SCALING
Where we co-create commercial models addressing key scaling barriers, operationalising them with innovators, brands and suppliers to accelerate market adoption
Why We Do It
While next-generation innovations present promising alternatives, they remain trapped in the early stages of scaling, with market penetration still below 1%. High development costs and long lead times exacerbate this issue, keeping these innovations out of the mainstream. Additionally, first-of-a-kind production facilities face engineering and market risks, complicating the path to scale and making competitive unit economics a key challenge.
Fashion for Good aims to bend the adoption curve of these innovations by focusing on the three critical levers: demand, cost, and capital. To truly unlock scalability, we need collective action, forward-looking supply chain partners, innovative financing mechanisms & policy action across countries.
Why join Fashion for Good?
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Leverage scouting and screening services along with centralised landscaping to build a robust innovation pipeline
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Collaborative Innovation: De-risk, pilot and scale innovations through consortia set ups orchestrated by FFG’s validation & scaling expertise.
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Implementation Support: Benefit from supply chain orchestration to drive towards commercial adoption.
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Flexibility in piloting and investing forms, from joint investment in pre-competitive innovations to exclusive plays.
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Peer to peer exchange & Innovation Intelligence: Exclusive access to deep innovation intelligence and impact data & curated knowledge sharing in leading global collective.
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Targeted introductions to select brands, manufacturers, and industry experts
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Impact & technology validation through a projects and pilots
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Connections to our investor network and potential access to early, mid and late-stage funding
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Dedicated mentors with technical and commercial expertise
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Regular forums for innovator interaction to build networks, share insights and move towards scaling
The Good Timeline
A journey through groundbreaking innovations and impactful milestones that are redefining business as usual
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2017Founding of Fashion for Good
With the visionary guidance of William McDonough and founding partner Laudes Foundation, we created Fashion For Good, with the bold ambition of making fashion a force for good. With the Five Goods defining what Good looks like, and the fundamental belief that innovation and collaboration is a key lever to driving change, we began the deep work of creating a movement.
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2017Launch of the Fashion for Good Accelerator Programme
This programme helped early-stage companies by providing mentorship, support, and access to partners across the fashion industry to scale their innovations. Through this we created an innovation pipeline and portfolio and began initial pilots and catalysed investment.
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2018Opening of Fashion for Good Museum
The world’s first sustainable fashion museum opens in Amsterdam. It showcases innovations and educates the public about circular and sustainable fashion practices. Click here for information on past exhibitions
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2018Scaling Programme Initiated
This initiative focused on providing resources to scale mid-stage innovators, supporting their journey to pilot and implement their sustainable solutions with corporate partners.
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2019Launched the Asia Innovation Programme
Expanding our reach and focusing on innovators across Asia by facilitating an on the ground Fashion For Good hub.
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2019Good Fashion Fund
Fashion for Good initiatives the Good Fashion Fund, a first-of-its-kind initiative to create systemic change in the textile industry by financing the implementation of highly impactful & disruptive technologies. The Fund targets long term debt investments in textile manufacturers in Asia.
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2022Celebrating 5 Years In
In 5 years Fashion for Good has established itself as the pioneering platform for collaborative innovation, as evidenced by our mastery of the innovation landscape, our growing corporate partnership, our orchestration power for implementation and our financial catalysation efforts. Early indications of the wider change that we expect to unfold.
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20245 Year Strategy Unveiled
Fashion for Good announced its renewed strategy to enable widespread adoption and scale of regenerative fashion innovations. This involves a significant commitment to bolstering the Innovation Platform and deepening efforts in brand uptake, supplier integration, financing and impact measurement. As part of this evolution, the Fashion for Good Museum closed in June 2024, evolving into an expanded blended use and co-working space. This shift underscores Fashion for Good’s commitment to fostering deeper collaboration among its community of sustainable fashion industry change-makers.
FAQ's
What is Fashion for Good’s mission and core purpose?
Fashion for Good is a global platform for collaborative innovation in the fashion industry. It enables groundbreaking fashion‑innovations on their journey to scale, offering hands‑on support, access to capital and a rich network of experts.
How does Fashion for Good bring about systemic change?
By acting in a “pre‑competitive” space, fostering collaboration among brands, retailers, manufacturers, innovators and funders; by validating, scaling and implementing solutions; and by creating open‑source resources and industry intelligence.
What areas of the value chain does Fashion for Good focus on?
We target multiple levers: material inputs, processing/manufacturing, supply‑chain transparency, circular business models, and end‑of‑use systems (reuse, recycling).
How many innovations has Fashion for Good scouted to date?
We have scouted over 3,500 innovations, supported 187 innovators, and catalysed over €2.5 billion in capital.
How can innovators or startups work with Fashion for Good?
– Innovators and startups can engage with Fashion for Good through their Innovation Platform, which offers a structured pathway: first by applying via a rolling intake (scouting & screening) for solutions across themes such as materials, processing, end‑of‑use and traceability.
– Once accepted, they receive tailored support—including project management, access to brand and supply‑chain partners, mentorship, ecosystem connections and possible access to funding.
– While participation does not automatically guarantee direct investment, Fashion for Good evaluates investment opportunities on a case‑by‑case basis for highly scalable, industry‑ready innovations
What services does Fashion for Good provide besides investment?
Support is tailored to each innovation and includes operational scaling assistance, customised connections, emerging topic insights, access to a mentor network, and impact support.
What are the key barriers Fashion for Good identifies that need to be overcome?
Some of the systemic challenges include: scaling early‑stage innovations beyond pilots, achieving cost parity with conventional methods, mobilising large‑scale capital and aligning supply‑chain demand and infrastructure.
How can investors, brands, innovators or philanthropists collaborate with Fashion for Good?
– Brands collaborate with Fashion for Good by accessing a curated pipeline of vetted innovations, joining multi-stakeholder pilots to de-risk implementation, and receiving strategic support to adopt sustainable solutions across their supply chains.
– Innovators work with Fashion for Good through the Innovation Platform, gaining access to technical validation, expert mentorship, supply chain partners, and the opportunity to pilot and scale their solutions with leading industry players.
– Investors collaborate with Fashion for Good by tapping into a high-quality deal flow of pre-screened, impact-focused ventures, co-investing in scale-ready solutions, and engaging in ecosystem-wide initiatives that de-risk investment through brand commitments and industry collaboration.
– Philanthropists bridge the critical gap between early validation and industry-wide adoption with patient capital enabling Fashion for Good scaling initiatives.
