Good On You
Founded in 2015, Good On You uses the power of consumer choices to create a more sustainable future. As the world’s leading source for sustainability brand ratings, Good On You gives retailers the tools and credibility to engage with conscious shoppers on the issues they care about. Building on its expertise in fashion, Good On You launched its beauty ratings in October 2024 to further its mission to use consumer power to drive industry change.
- Focus Area: Manufacturing & Retail, Transparency & Traceability
- Founded in: 2013
- Stage: seed
- Funding Status: late
- Website: https://goodonyou.eco/
- Location: Australia
Why Fashion for Good is working with Good On You?
Transparent data is crucial in educating consumers and promoting accountability. Good On You analysts use proprietary tech to aggregate and verify public data from the most reliable sources, including certification schemes, standards, independent assessments, and brands’ own reporting. The ratings consider up to 1,000 data points for each brand across 100 key supply chain issues – from raw materials and waste management to worker empowerment and animal welfare. Since 2015, Good On You has built a database of more than 6,000 fashion brands, all assessed against its robust ratings system for their transparency on people, planet, and animal issues.
Today, millions of consumers use the Good On You mobile app and web tools to check thousands of ratings and choose better brands. Major companies – including Unibail-Rodamco-Westfield, Klarna and FARFETCH – use Good On You’s turnkey solution and rich ratings data to power a range of shopping experiences and sustainability initiatives. Brands also access Good Measures, the sustainability hub that helps them understand and improve performance.
