Reflaunt
Reflaunt is a technology company that connects retailers with the second hand market, allowing customers of retailers to resell, donate or recycle their past purchases in a click through various resell interphases. Their core product is the “smart button” (plug in) which integrates itself into customer accounts on a retailer’s e-commerce and allows customers to push products for resale on a network of third party platforms specialised in second hand resale to extend life of products and divert from landfill.
- Focus Area: Manufacturing & Retail
- Founded in: 2018
- Stage: late
- Location: Portugal
- Website: https://www.reflaunt.com/
Why Fashion for Good is working with Reflaunt
Reducing the amount of post consumer clothing reaching landfill is a key contribution to reducing the environmental impact of the fashion industry. Reflaunt’s technology connects consumers with a choice of resale providers and facilitates key interoperability across retailer’s websites. Extending the life of products through circular business models is a key contribution to reducing the environmental impact of the fashion industry and contributing to the circular economy.
