OUR INVESTMENTS

We believe in supporting innovation that drives positive change in the fashion industry. Our investments are dedicated to funding and accelerating startups and initiatives that champion sustainability, circularity, and transparency. By strategically investing in groundbreaking technologies and ideas, we aim to create scalable solutions that transform the industry for the better. 

Join us in backing the future of fashion through our targeted investment approach.

Our Investment Activity

  • 189
    Innovators Supported
  • 50
    Direct Investments
  • 5 M
    Directly Invested
  • 2.5 BN+
    Capital Catalysed

Investment Stages

Early Stage

Fashion for Good has provided direct investments to select innovators, through which we are able to support their journey to commercialisation. These investments also enable the important and tactical pilot and implementation projects across the supply chain, helping model the future of the industry.

Mid Stage

Besides unlocking financing in the early stages, we are committed to solving the financing gap so many innovators face in the crucial mid stage scaling period. Currently through our expanding investor network, who share access to larger ticket sizes in both hard-tech and soft-tech solutions.

Late Stage

Focused on transforming textile and apparel manufacturing, Good Fashion Fund prioritises late stage disruptive technologies and circular practices across Asia, specifically in India, Bangladesh, and Vietnam. These investments reflect its mission to create lasting impact in the industry. Check out the Good Fashion Fund.

Our Investment Portfolio

IPO & Acquisitions

    Sonovia

    Sonovia is a textile‑tech company that applies ultrasonic cavitation to mechanically embed water‑based, non‑toxic dyes into natural fibers, primarily cotton denim yarns. The process generates high‑velocity micro‑jets through rapid bubble implosions.

    Swatchbook

    Swatchbook is a cloud platform revolutionising the exploration, visualisation and sharing of materials. The platform enables suppliers to upload their materials along with other metadata and pricing details for brands to further explore, discover and visualise materials, sharing them with other stakeholders for further use. 

Our Investment Pillars

Our investments focus on accelerating positive transformation across the fashion industry by funding innovative solutions and high-impact projects throughout the supply chain.

The fashion supply chain starts with the sourcing and extraction of raw materials. A significant portion of a material’s environmental footprint is determined by how its unprocessed inputs are cultivated, extracted

 and processed into yarns, making it a crucial area for innovation investment. New innovative alternatives, such as biomaterials and textile recycling solutions are already being implemented and scaled to replace standard materials.

Fibres, yarns, fabrics or garments go through multiple processing steps to achieve the performance and aesthetic properties desired by brands and consumers. These steps can be broadly categorised into pretreatment, colouration and finishing. The processing stage can be lengthy, technically complex and consumes a huge amount of water, chemistry and energy, so optimising, finding and funding new innovations is crucially important.

The manufacturing and retail stage aims to reduce textile waste accumulation and over production, to optimise efficiency in the cut, make and trim of a garment through digital solutions and on-demand production, and to extend the life of products and packaging through circular business models. This supply chain step aims to reduce the overall waste to landfill at a factory, retail and consumer level, proving a crucial area for investment.

Transparency and traceability is the process of making information available to understand how fibres and materials were sourced, processed and produced through the supply chain. Improving the transparency of suppliers, and the traceability of sourced materials, is essential to enable more sustainable decision making. Investing in this area is an enabling factor to help reduce the negative environmental and social impacts of the textile supply chain.

The end-of-use stage focuses on extending the life of materials and garments by enabling technologies and infrastructure that can redirect garments into reuse and recycling. This supply chain step involves innovation in sorting, chemical recycling processes, and waste match-making platforms. Directing textile waste coming from factories and households into new use phases allows the industry to reduce waste and reuse materials to build a regenerative system.

Good Fashion Fund

The Good Fashion Fund (GFF) is the first investment fund focused solely on driving the implementation of innovative and sustainable solutions in the fashion industry. Despite the availability of promising technologies, scaling these within supply chains has been hindered by a lack of capital. The Fund, initiated by Fashion for Good, in collaboration with Laudes Foundation, The Mills Fabrica and FOUNT.eu complemented by Rabobank as a lender, was created to bridge this gap, connecting groundbreaking technologies to the industry to collaboratively address its environmental and social challenges.

The Good Fashion Fund is now fully invested, having initiated credit and equity investments that align with its mission. Its investment portfolio demonstrates a commitment to high-impact, disruptive technologies and circular innovations within the textile and apparel production sectors in Asia (India, Bangladesh, Vietnam). To date, the Fund has invested 12.5M EUR in these transformative solutions.

We help manufacturers and operators to implement these technologies, to significantly improve the positive impact of apparel manufacturing. This means the use of recyclable and safe materials, clean and less energy, closed-loop manufacturing and the creation of fair jobs and growth.

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FAQ's

What is Fashion for Good’s investment philosophy and focus?

Fashion for Good invests strategically in startups and innovation initiatives that drive sustainability, circularity, and transparency in fashion. Its goal is not just to back technologies, but to accelerate their implementation in real supply chains.

How many innovators has Fashion for Good supported, and what is the scale of its investments?

– 184 innovators have been supported
– 50 direct investments made
– €5 million in direct investment
– Over €2.3 billion in capital catalysed (i.e., co-investment, follow-on funding, etc.)

Can innovators or startups apply directly for investment from Fashion for Good?

Yes. Innovators can apply directly to Fashion for Good’s Innovation Platform through an online form. While participation offers non-equity support like piloting, mentoring, and industry connections, investment is not guaranteed and is assessed on a case-by-case basis.

How does Fashion for Good catalyse further capital beyond its direct investment?

Fashion for Good seeks to de-risk early investments, demonstrate feasibility and pull-through in supply chains, and thus attract follow-on investments from other actors (e.g. VCs, corporates, DFIs). In doing so, it “catalyses” capital beyond its own check size.

How does Fashion for Good’s portfolio reflect its impact ambitions?

The roster of invested ventures spans recycling (Ambercycle, BlockTexx, Infinited Fiber), clean dyeing (Alchemie, Imogo), traceability / transparency (TrusTrace), biomaterials (PolyBion, Kintra), reuse business models (Lizee, Reflaunt), and more.

How does Fashion for Good balance financial return with sustainability impact?

Fashion for Good’s investments are impact-driven: success is measured not only in financial returns but also in adoption, circular outcomes, emission reduction, system transformation, and supply chain integration. Investments are expected to catalyse broader change rather than just short-term profits.

What role does the Good Fashion Fund play, and how is it structured?

The Good Fashion Fund is Fashion for Good’s dedicated financing vehicle for scaling innovations in the fashion value chain. It provides credit or equity to late-stage, high-impact solutions, particularly in Asia, to support adoption in manufacturing.

What risks and challenges do investments in sustainable fashion technology entail?

– The “valley of death” in scaling: many innovations stall between prototype and commercial deployment
– Market adoption risk by brands, supply chains, or consumers
– Technical risk, integration complexity, standards compatibility
– Long time horizons, a mismatch between investment horizon and industry cycles

    • Balancing portfolio diversity while maintaining domain expertise

What investment models work best for deep-tech / sustainable fashion innovations?

Blended finance (grant + equity/debt), catalytic capital, milestone-based tranches, project finance, convertible debt, revenue-based financing are often used to share risk and incentivise performance.

What metrics and KPIs should investors track in sustainable fashion ventures?

Beyond financials: material circularity rate, emission reductions, resource efficiency, adoption rate by brands, footprint per unit, customer lifetime extension, waste diverted, regulatory alignment, supply chain scalability.

What are common pitfalls investors fall into in this sector?

Overestimating short-term adoption, underestimating integration complexity in supply chains, lacking domain knowledge, investing too early without de-risking steps, ignoring downstream bottlenecks (logistics, procurement).

How can investors support portfolio companies beyond capital?

Connections to brand partners, pilot access, procurement trial opportunities, supply chain introductions, regulatory navigation, impact measurement support, and bridging to follow-on investors.