Coming Full Circle: Innovating towards Sustainable Man-Made Cellulosic Fibres
Man-Made Cellulosic Fibres (MMCF), which are most commonly derived from wood, have the third largest share in global fibre production after polyester and cotton. They are a set of fibres with increasing importance – MMCF production has doubled in the last 30 years and is forecast for continued growth over the coming years. MMCF production has great potential from a sustainability perspective; moving production away from oil-derived synthetic fibres and reducing the depletion of freshwater through reduced cotton cultivation.
Other Resources
The Rise of Reusable Packaging: Understanding the Impact & Mapping a Path to Scale
Packaging, in all its different forms, is ubiquitous across the fashion industry. This is no more evident than the single-use plastic and cardboard packaging that enables the burgeoning e-commerce market.
Understanding “Bio” Material Innovations
The last 5 years have seen a pronounced increase in excitement around “biomaterials” for the fashion industry. As brands consider their environmental and social impacts, along with rising ethical concerns from consumers, the search for more ‘sustainable’ alternatives is driving innovation. Wider trends are further contributing to interest in biomaterials; from climate change and the potential for lower carbon footprints vs fossil based synthetic materials, the war on plastics, to the rapid growth of veganism1 and a rush to find alternatives to animal derived materials. Biomaterials, however, remain an ill defined category.
Fashion for Good Five Year Progress Report
In 2017, we started Fashion for Good with a bold ambition to make all fashion a force for good. Much of this progress is reflected in this report, specifically highlighting our innovation platform, investments, and convening activities across our global footprint. We also reflect on the biggest lessons we have learned over the past 5 years.
