Fashion for Good has identified five critical systemic barriers that repeatedly hinder innovation across the fashion industry. Drawing on years of experience scaling breakthrough technologies and startups, this overview maps these friction points and existing solutions to guide stakeholders toward a more circular and innovative sector.

Fashion for Good launches Price Parity Toolkit: developed with support from Laudes Foundation, Canopy and Finance Earth, the framework introduces an innovative financing approach (premium decoupling) to remove price premiums from the supply chain and unlock faster adoption of lower-impact materials across the industry.

Fashion for Good, together with leading global brands BESTSELLER, C&A, PDS Limited, Reformation, and Target, launched Beyond50 Denim: Combining Cottonised Hemp and Green Chemistry, a project accelerating the use of hemp as an alternative to conventional cotton in denim. By combining two pioneering innovations (SEFF’s Nano-Pulse™ cottonised hemp fibres and FIBRE52™’s proprietary chemistry formulations with soft handfeel), the project seeks to demonstrate that hemp-based denim can match or even surpass cotton in both performance and appeal.

This article delves into Fashion for Good's groundbreaking work in footwear sustainability, exploring why the industry represents one of fashion's most complex environmental challenges. Through "Closing the Footwear Loop," the FastFeetGrinded pilot, and “The Next Stride” project, Fashion for Good is transforming how the industry approaches bio-based material innovation, circular design, waste mapping, and recycling innovation.

Fashion for Good today announced the launch of The Next Stride: Bio-Based Materials for Footwear Soles, a 12-month project to transform the $400 billion footwear industry by reimagining one of its most impactful components: the sole. In partnership with adidas, Target, and Zalando, alongside leading material innovators Algenesis Labs, Balena, Evoco, KUORI, and Yulex, the initiative will test and validate bio-based polymers as high-performance alternatives to the fossil fuel–derived materials that dominate footwear production. By focusing on the sole (the foundation of every shoe), The Next Stride aims to accelerate the industry’s shift toward scalable, circular solutions.

The Fashion for Good team interviewed Smartex's CEO & Co-founder, Gilberto Loureiro, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.

The Fashion for Good team interviewed Reverse Resource's Co-founder, Nin Castle, to learn more about the innovator’s story, technology, challenges, and successes and showcase innovations that are driving tangible change in the industry and leading the path to scale.

When your favourite piece of clothing shows wear, it doesn't have to end up in the trash: repair, resale, and recycling offer circular alternatives to fashion's wasteful linear model. The future of fashion circularity depends on building better systems that make these sustainable pathways as convenient and accessible as throwing clothes away.

While much attention is given to the clothes we throw away, a significant amount of waste is also generated long before a garment reaches the consumer. From misprints and off-cuts to defective materials, waste occurs at nearly every step of the manufacturing process, often out of sight, untracked, and untreated. This upstream waste is not just a symptom of inefficiency: it’s a missed opportunity for impact.

Syre is a textile impact company on a mission to reduce waste in the textile industry through textile-to-textile recycling, starting with polyester. The company’s textile-to-textile recycling technology provides circular polyester with quality on par with virgin polyester.

CuRe Technology creates a fully circular polyester chain, by recycling all used polyester, including the colored, mixed, and contaminated.

Imogo offers a digitally enabled spray dyeing technology through its DyeMax machine, which uses a combination of a high-speed spray application with a proprietary autoclave fixation step, used for both dyeing and finishing. Their technology offers a lower use of water, chemistry, energy and increased accuracy and flexibility compared to conventional methods.