Go back

Journey to Scale: TrusTrace

TrusTrace offers a market-leading platform for supply chain traceability and compliance that enables brands and suppliers around the world to standardise how supply chain and material traceability data is captured, digitised and shared.
Image by Noor Sethi via Unsplash.

 

21 July 2025

Through our global Innovation Platform, Fashion for Good supports critical innovations on their journey to scale, providing hands-on project management, access to funding and expertise, and collaborations with brands and manufacturers to accelerate implementation in the fashion supply chain. In this series, we are proud to introduce some of the groundbreaking innovators who are driving the change to make fashion a force for good.

Through its AI-enhanced platform, TrusTrace empowers brands to gather and validate primary data from their supply chains, so they can know, prove and improve their impact. The data can be used for risk management, compliance, product claims, footprint calculations, the ability to confidently and easily share data about product origin and impact, digital product passports, and much more.

KEY MILESTONES

  • 2016

    TrusTrace is founded in Stockholm, Sweden by Shameek Ghosh, Saravanan Subramanian, Anish Gupta, and Trupti Gokhale, with a mission to make global supply chains traceable, circular, and fair.

  • 2021

    TrusTrace introduced a collaborative ecosystem integrating partners like Higg, Open Apparel Registry, circular.fashion, Renoon, and Haelixa to accelerate supply chain transparency

  • 2022

    Launch of Traceability Playbook
    TrusTrace Joins Forces With Fashion Revolution and Fashion for Good to Accelerate Sustainable Transformation in the Fashion Industry

  • 2023

    First U.S.-Based Hire
    Apurva Bhargava was appointed Head of U.S. Operations to drive expansion into the American market

    Release of 2nd Industry Playbook: The Traceability Roadmap
    Co-published with Fashion for Good at the Global Fashion Summit, this playbook detailed how brands implement traceability, featuring case studies from ASICS and Tapestry

    Partnership with Peftrust for LCA Integration
    TrusTrace teamed up with Peftrust to combine traceability data with life-cycle assessment (LCA) for complete environmental scoring

    Joined Trace4Value Project for Digital Product Passports
    Began piloting Digital Product Passports in alignment with EU textile regulations, alongside Marimekko, Kappahl, and others

    Partnership with New Look
    UK/Ireland retailer New Look onboarded to use TrusTrace’s platform for deeper supply chain transparency

     

  • 2024

    Launch of AI-powered Forced Labor Prevention (FLP) Solution
    Released an upgraded FLP tool that maps supply chains, screens risk via AI, and supports compliance—already adopted by brands like Vera Bradley

  • 2025

    $24M Growth Investment
    TrusTrace raised US $24 million from Circularity Capital (with participation from Industrifonden & Fairpoint) to fuel global expansion and product innovation

    AI-Powered Supply Chain Data Hub
    Launched a major upgrade merging supplier‑provided, brand‑owned, and third‑party data with AI to empower risk, compliance, and impact management; included a strategic partnership with Avery Dennison

    4th Industry Playbook: The Data Advantage
    Released during the Global Fashion Summit, offering the “Compliance Canvas” framework to streamline data collection against evolving regulations

LINKS

Website: https://trustrace.com/

Other Articles