The Fashion Innovation Overview 2025
Fashion for Good has identified five critical systemic barriers that repeatedly hinder innovation across the fashion industry. Drawing on years of experience scaling breakthrough technologies and startups, this overview maps these friction points and existing solutions to guide stakeholders toward a more circular and innovative sector.
Other Articles
Solving the Feedstock Gap: Unlocking Post-consumer Feedstocks for Textile-to-Textile Recycling in Europe
AMSTERDAM - Fashion for Good launches Project FAE (Feedstock Activation Europe) to develop the sorting and pre-processing infrastructure needed to channel non-rewearable post-consumer textiles into textile-to-textile (T2T) recycling at scale. The project is a practical response to one of the most pressing problems in textile circularity: making post-consumer waste a viable, commercially competitive raw material for recyclers.
Mass Balance Attribution: Never heard of it?
Most of what we wear is still made from fossil-based feedstocks. Mass balance attribution will not change that overnight, but it offers a practical way for the industry to start integrating renewable inputs into existing supply chains today, without requiring dedicated production lines or entirely new facilities to keep renewable and fossil feedstocks physically separate. This article introduces a useful accounting method for beginning that transition.
Fashion for Good Mobilises Industry To Adopt Mass Balance Attribution And Accelerate Decarbonisation
AMSTERDAM - Fashion for Good launches today the Mass Balance Demonstrator project, a collaborative industry initiative to implement and scale the mass balance attribution (MBA) chain-of-custody model for biomass-attributed PET in textile applications. The project represents a concrete step toward accelerating brand-driven decarbonisation across the apparel value chain.
