Otto Group
- Website: https://www.ottogroup.com/
About Otto Group
Founded in Germany in 1949, the Otto Group is now a globally operating trading and services group with around 38,500 employees across 30 major business units, primarily present in the three economic regions of Germany, the rest of Europe, and the USA. Its business activities span the segments of platforms, brand concepts, retailers, services, and financial services. As a family business, they are firmly convinced that their values – responsibility, sustainability, and fairness – form the cornerstone of their business. This standard, attitude, and journey are enshrined in the Otto Group Path, which – together with their vision of “Responsible commerce that inspires” – is the basis of everything they do.
Related Projects
Sorting for Circularity Rewear
Fashion for Good expanded its Sorting for Circularity framework to address the challenge of sorting for rewearable textiles to understand better their resale potential and the demand across the second-hand market. We launched an 18-month initiative in January 2024 in collaboration with Circle Economy, brand partners adidas, Inditex, Levi Strauss & Co. and Zalando to enhance the sorting of rewearable textiles using innovative AI technologies. The project seeks to improve garment recovery for resale, promoting circularity in the fashion industry.
The Circular Polybag Pilot
The aim of the pilot was to tackle the environmental issues caused by virgin polybags in the fashion industry. This industry-first pilot aimed to create a closed-loop recycling solution for polybags, using post-consumer polybag waste and achieving a high level of recycled content suitable for industry needs.
Sorting For Circularity Europe
The Sorting for Circularity Europe project was launched in early 2021 and initiated by Fashion for Good together with Circle Economy. The project was made possible by catalytic funding from Laudes Foundation and brand partners, adidas, BESTSELLER, Inditex and Zalando, with H&M Group as key project partners. The project addressed the need for data on textile waste in the market, identifying waste types and recycling opportunities.
Reusable Packaging Pilot
This project focused on reusable packaging in the fashion e-commerce industry. It examined the environmental impact of transitioning from single-use to reusable packaging solutions, aiming to reduce plastic waste and carbon emissions. The study highlighted the variables that influence the viability of reusable packaging and offers insights on implementation and scaling strategies.
Dyestuff Library
This project was designed to address the gap in knowledge and infrastructure for sustainable dyes by developing a tool to identify, assess, and select innovative dyestuffs based on specific metrics and fabric requirements. The project collaborates with brands, supply chain partners, and industry stakeholders to conduct comprehensive evaluations, aiming to facilitate an industry shift toward sustainable dye options. Structured in multiple rounds, each involving five innovators, the project includes trials at both lab and pilot scales, with support and guidance for participating innovators.
