The Circular Polybag Pilot
The aim of the pilot was to tackle the environmental issues caused by virgin polybags in the fashion industry. This industry-first pilot aimed to create a closed-loop recycling solution for polybags, using post-consumer polybag waste and achieving a high level of recycled content suitable for industry needs.
What's the challenge?
Every year, 180 billion polybags are produced globally, and less than 15% are recycled. Most recycled polybags rely on pre-consumer waste, which is not a fully circular solution. This pilot aimed to address this by creating polybags from post-consumer waste to close the loop and reduce dependence on virgin polybags.
Executive Summary
The Circular Polybag Pilot was launched in December 2019 by Fashion for Good in collaboration with brand partners adidas, C&A, Kering, Otto Group, PVH Corp. The pilot tested a circular solution for polybags using Cadel Deinking’s technology. The project successfully demonstrated that polybags made from 100% recycled content (80% post-consumer and 20% post-industrial) could meet industry standards. The project was able to significantly reduce the environmental impact of polybags, showing that circular polybags could have one-fifth the impact of virgin polybags.
Goals of the Project
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Test the feasibility of creating polybags from 100% recycled content, using post-consumer waste.
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Develop a fully circular “bag-to-bag” concept where polybags are recycled back into new polybags.
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Reduce the environmental impact of polybags compared to virgin plastic production.
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Scale the solution through partnerships and demonstrate its viability in various regions and industries.
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Project Results
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The polybags produced contained 100% recycled content: 80% post-consumer and 20% post-industrial.
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The pilot successfully validated a circular “bag-to-bag” system that met stakeholder specifications.
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The circular polybags were shown to have one-fifth the environmental impact of virgin polybags, according to a fast-tracked LCA using the Delft University of Technology’s eco-cost methodology.
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Cadel Deinking’s technology was expanded globally to the UK, USA, France, Italy, and Brazil, contributing to the launch of Mainetti’s Polyloop recycling process.
Innovation Partners
Project Partners
Implementation Partners
Relevant Resources
Fashion for Good Launches a Pilot to Produce a Circular Polybag
Unpacking the Packaging Problem: Solutions and Strategies
Fashion for Good Launches the Home-Compostable Polybag Project
Fashion for Good's Newest Project with BESTSELLER, Inditex, and Reformation Prototypes Kintra Fibers' Biobased Polyester
The Home Compostable Polybag Project
Fashion for Good launches the home-compostable polybag project
Fashion for Good launches the Home-Compostable Polybag Project, a pilot to test alternatives to conventional single-use polybags,
Fashion for Good’s Latest Project Spotlights Polyester Recycling
The writing is on the wall for polyester and its crude oil origins. Today, Amsterdam-based innovation firm Fashion for Good announced a new polyester-focused project, Full Circle Textiles Project – Polyester, borrowing from the findings in its Full Circle Textiles Project, which launched formally in September. The current project aims to validate and scale up promising technologies in polyester recycling. [SUBSCRIPTION REQUIRED]
Seaweed-Based Sway Against Single-Use Plastic Packaging
Annually, we use about about 500 billion plastic bags to store, transport, and protect garments, footwear and accessories. Less than 15% of polybags in circulation are collected for recycling, according to Fashion for Good. However, if the startup Sway has its way, more thin film packaging like polybags, retail bags, and wrappers will be compostable and even carbon negative. The packaging company makes seaweed-based, home-compostable replacements for plastic packaging, which even come in bright, cheerful colours.
Fashion for Good launches pilot to make circular polybag
Fashion for Good in partnership with Adidas, C&A, Kering, Otto Group, PVH Corp, and Cadel Deinking, has launched a new pilot project—The Circular Polybag Pilot, which will explore a solution to reduce use and impact of virgin polybags in fashion industry. The pilot is a first in apparel industry to trial a truly circular solution for polybags.
Podcast: Are Polybags Still in Fashion?
Ashley Holding, innovation manager at Fashion for Good and Adam Gendell, associate director of GreenBlue’s flagship project, the Sustainable Packaging Coalition, discuss findings from their joint whitepaper.
Other Projects
Feedstock Activation Europe: FAE
Project FAE (Feedstock Activation Europe) is an initiative led by Fashion for Good to channel post-consumer textiles as feedstock for textile-to-textile recycling at scale. It addresses a core gap in the value chain: today, sorters cannot viably prepare post-consumer material at the price, quantity and quality recyclers require, leaving most non-rewearable textiles with no viable destination.
Mass Balance Demonstrator
The Mass Balance Demonstrator project aims to adopt and scale up biomass-attributed PET by implementing the mass balance attribution (MBA) chain-of-custody model. Its core purpose is to replace fossil-based feedstocks with renewable feedstocks, thereby speeding up brand-driven decarbonisation.
T2T Pre-Assessment Questionnaire
The T2T (textile-to-textile) Pre-Assessment Questionnaire aims to accelerate the adoption of textile-to-textile recycling technologies by establishing a standardised due diligence framework for brands and recyclers. Developed by Fashion for Good with support from Textile Exchange, it addresses a critical gap in the industry: the absence of reliable, comparable data on environmental impact and technical performance across recycling technology providers. The tool reduces duplicative, ad-hoc information requests by replacing them with a single, structured assessment that captures what brands need to know and what recyclers need to communicate.
