Zalando
- Website: https://corporate.zalando.com/
About Zalando
Founded in 2008 in Berlin, Zalando is building the leading pan-European ecosystem for fashion and lifestyle e-commerce, delivering to customers in 25 countries. In their fashion store, you can find a wide assortment of more than 6,000 brands. Zalando supports fashion that is produced, consumed and sold responsibly.
Relevant Projects
Sorting for Circularity Rewear
Fashion for Good expanded its Sorting for Circularity framework to address the challenge of sorting for rewearable textiles to understand better their resale potential and the demand across the second-hand market. We launched an 18-month initiative in January 2024 in collaboration with Circle Economy, brand partners adidas, Inditex, Levi Strauss & Co. and Zalando to enhance the sorting of rewearable textiles using innovative AI technologies. The project seeks to improve garment recovery for resale, promoting circularity in the fashion industry.
Full Circle Textiles Project – Polyester (FCTP-P)
The aim of the Full Circle Textiles Project – Polyester (FCTP-P) is to validate and scale promising technologies in polyester chemical recycling and to encourage financing and offtake commitments in the fashion industry. The project builds on the framework and lessons of the Full Circle Textiles Project – Cellulosics (FCTP-C), which focused on investigating economically viable and scalable solutions for cellulosic chemical recycling. It brings together a consortium of stakeholders including brands, innovators, supply chain partners and catalytic funders – a structure that has proven successful in driving and scaling disruptive innovation in the industry. This is an ongoing project.
Organic Cotton Traceability Pilot
This project tested the feasibility of tracking organic cotton, from farms to retail, using on-product markers and blockchain technology.
Piloting a Circularity Solution in E-commerce
This project was led by Fashion for Good, together with Zalando and circular.fashion, a Fashion for Good alumni innovator. The objective was to test the circularity.ID, a traceability solution designed by circular.fashion to increase resale and recycling opportunities for clothing at scale.
Viscose Traceability Pilot
In December 2020, Fashion for Good launched a pilot to test the TextileGenesis™ platform, a blockchain-based solution for tracing sustainable viscose fibres. This pilot involved several partners including Bestseller, Kering and Zalando, in addition to manufacturers Lenzing, ENKA and Tangshan Sanyou. The pilot’s aim was to test the TextileGenesis™ platform and trace responsibly sourced viscose through digital and physical means across the supply chain.
Sorting For Circularity Europe
The Sorting for Circularity Europe project was launched in early 2021 and initiated by Fashion for Good together with Circle Economy. The project was made possible by catalytic funding from Laudes Foundation and brand partners, adidas, BESTSELLER, Inditex and Zalando, with H&M Group as key project partners. The project addressed the need for data on textile waste in the market, identifying waste types and recycling opportunities.
Fast Feet Grinded Collaborative Pilot
The aim of the pilot was to test and validate the FastFeetGrinded footwear recycling process by evaluating the quality of outputs and understanding the environmental impacts of the process. FastFeetGrinded is a company specialising in footwear recycling that accepts all types of footwear as feedstock to produce sorted material granulates with zero waste streams. FastFeetGrinded aims to deconstruct any type of pre- and post-consumer shoe, separating footwear into substituent components, which are then subsequently grinded down and processed to create material streams for repurposed use.
Reusable Packaging Pilot
This project focused on reusable packaging in the fashion e-commerce industry. It examined the environmental impact of transitioning from single-use to reusable packaging solutions, aiming to reduce plastic waste and carbon emissions. The study highlighted the variables that influence the viability of reusable packaging and offers insights on implementation and scaling strategies.