
Closing the Footwear Loop
The “Closing the Footwear Loop” project is a major initiative led by Fashion for Good, bringing together 17 leading fashion and footwear brands and their existing circularity programs to tackle the complex challenges of circularity in the footwear industry. The project aims to transform the current linear “take-make-dispose” model into a circular one.
Problem Statement
The global footwear industry churns out an astonishing 23.8 billion pairs of shoes annually, a figure that highlights both its scale and its environmental footprint. Each shoe is composed on average of more than 60 different components, ranging from fabrics and plastics to rubber and adhesives, intricately assembled to meet performance, aesthetic, and cost demands. This complexity, however, hinders the adoption of circular practices, leaving the sector lagging behind in circular innovation compared to other areas of fashion.
While consumers and the industry are increasingly calling for more circular solutions, the reality is stark: the most recent studies conclude that approximately 90% of footwear ends up in landfill, contributing to an ever-growing mountain of waste. Unlike other areas of fashion where innovation has been more readily integrated, footwear’s multi-material construction and complex design complicate efforts to sort, disassemble, or recycle effectively.
This challenge is exacerbated by a lack of reverse logistics infrastructure and the absence of design principles that prioritise circularity. Current practices largely focus on linear production models — manufacture, use, and discard — failing to address the lifecycle of products. The sector’s lag in scaled innovation compared to apparel underscores the urgency for systemic change, as the environmental consequences of inaction continue to mount.
While this complexity presents a significant hurdle, brands are already exploring innovative solutions, including material science advancements and take-back programs, to address these challenges and pave the way for more circular footwear. These individual efforts complement the collaborative work within ‘Closing the Footwear Loop,’ creating a synergistic approach to driving industry-wide change.
Executive Summary
Fashion for Good has launched Closing the Footwear Loop, a groundbreaking initiative to address the footwear industry’s significant circularity challenges. With 23.8 billion pairs of shoes produced annually, the complexity of multi-material designs and the lack of end-of-life infrastructure result in 90% of footwear ending up in landfills.
Closing the Footwear Loop was born out of Pioneering the Future of Footwear and addresses multiple key intervention points: design for circularity guidelines, sorting waste for circularity technologies leading to increased reuse or recyclability, disassembly of various footwear components to reuse or regenerate materials, recycling and creating value from high value materials.
Building an infrastructure and foundation for footwear circularity is key. This initiative aims to transform the linear production model into a circular system by mapping European footwear waste streams to assess recyclability, developing a roadmap for circular design principles to improve durability and repairability, and validating innovative end-of-use solutions through trials and impact assessments.
Goals of the Project
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Mapping European post-consumer footwear waste streams: to gain a clear understanding of the current state of footwear waste. This will involve a detailed analysis of waste volumes, material composition in the waste flows, and the proportions of rewearable versus non-rewearable items (in collaboration with Circle Economy).
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Developing circular design principles: to establish a comprehensive roadmap for circular footwear design, including the development of guidelines and criteria for circular and safe inputs and materials, recyclability, durability and repairability (developed with Fashion for Good Alumni circular.fashion)
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Scouting and validation of end-of-use innovations: to validate promising technologies and business models for the end-of-life of footwear. This will include conducting trials and impact assessments to identify scalable solutions and overcome current bottlenecks.
Innovators
Brands
Relevant Resources

Bending The Adoption Curve: Next-gen Materials To Reach 8% Of Fiber Market By 2030

Fashion for Good Partners adidas, Inditex, Target & Zalando Join Forces with FastFeetGrinded for Circular Footwear

Pioneering the Future of Footwear: A New Initiative by Fashion for Good

Fashion For Good Partners With Adidas, On and More Brands to Make Footwear’s Supply Chain More Sustainable
The Amsterdam-based platform for sustainable innovation is rolling out a new initiative designed to help shoe brands and retailers make their sourcing and manufacturing processes more environmentally-friendly.
Other Projects

Fibre Club
Fashion for Good’s Fibre Club unites brands and innovators to fast-track the use of sustainable materials in the fashion sector. These partnerships offer brands early access to cutting-edge fibres, ensuring beneficial supply agreements and easier incorporation into their supply chains. Fibre Club aims to not only shift the cost structure but to help align brands in a very fragmented and competitive industry.

Advanced Processing Matrix
The Advanced Processing Matrix (APM) aims to continue Fashion for Good’s efforts to accelerate the shift from wet to mostly dry processing in the fashion industry by validating innovative textile processing technologies with potential to drive CO₂e reduction, alongside improvements in water and chemical usage. The tool serves as the knowledge resource for Future Forward Factories aiming to transform facilities into near Net-0.

Behind the Break
“Behind the Break,” is a project aimed at exploring textile fibre fragmentation. The research aims to identify the root causes of fibre shedding during manufacturing, enhance existing test methods, and inform future industry best practices and policies to reduce textile pollution. A report accompanies the project, providing an overview of existing knowledge gaps, recent developments, critical insights, and emerging opportunities for meaningful action within the fashion and textile industry.