Levi Strauss & Co.
- Website: https://www.levistrauss.com/
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, Denizen® and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops.
Related Projects
Sorting for Circularity Rewear
Fashion for Good expanded its Sorting for Circularity framework to address the challenge of sorting for rewearable textiles to understand better their resale potential and the demand across the second-hand market. We launched an 18-month initiative in January 2024 in collaboration with Circle Economy, brand partners adidas, Inditex, Levi Strauss & Co. and Zalando to enhance the sorting of rewearable textiles using innovative AI technologies. The project seeks to improve garment recovery for resale, promoting circularity in the fashion industry.
Tracing Textile Waste
Fashion for Good and Textile Exchange launched the Tracing Textile Waste project in 2023, a two-year, multi-stakeholder initiative to standardise classification and traceability of pre-consumer textile waste. Central to this effort was developing a minimum viable product (MVP) based on the Textile Exchange Reclaimed Material Declaration Form (RMDF).
Following the completion of the project, Textile Exchange has confirmed it will officially launch a revised RMDF, using the learnings and recommendations from this project. The focus now turns to enabling widespread adoption and supporting continuous refinement.
Sorting for Circularity India
This project was designed to organise and optimise India’s textile waste supply chain. By evaluating various waste streams for collection, sorting, and pre-processing, the initiative aimed to enhance circularity in textiles. It sought to improve collection and sorting systems, foster recycling infrastructure, and introduce innovative solutions to generate new revenue streams and next-generation materials from textile waste-reducing reliance on virgin resources and minimising landfill and incineration.
Sorting for Circularity India: Post-Consumer Pilot
India generates around 3,944k tonnes of post-consumer textile waste annually, with 48% viable for recycling feedstock, though inadequate sorting and recycling systems prevent full utilisation. This project involved two primary pilots that tested sorting innovations: Matoha’s FabriTell desktop scanner for semi-automated sorting and PICVISA’s ECOSORT for fully automated sorting. The pilots aimed to assess these technologies’ ability to categorise waste by fibre and colour efficiently, ultimately facilitating quality feedstock production for recycling. Initial findings suggest India could effectively harness a closed-loop textile recycling system, with cotton and polyester blends as dominant waste types.
Sorting for Circularity India: Pre-Consumer Pilot
The Sorting for Circularity India Pre-Consumer Pilot aimed to organise the Indian textile waste market by establishing a circular economy that maximises value recovery from textile waste. This pilot addressed pre-consumer waste (factory floor cutting waste) and aimed to demonstrate a 360° closed-loop system, where factory waste is segregated, digitally traced, and then processed by recyclers to produce new fibres, which are returned to the production chain. The initiative sought to enhance transparency, traceability, and efficiency in India’s textile waste management system.
Sorting for Circularity USA
The project aims to assess the potential for fibre-to-fibre recycling in the United States. The project evaluated consumer behaviour around textile disposal and analysed post-consumer textile waste to determine its suitability for recycling. The goal was to promote circularity by improving textile collection systems and supporting the development of recycling infrastructures and technologies.
Sorting For Circularity Europe
The Sorting for Circularity Europe project was launched in early 2021 and initiated by Fashion for Good together with Circle Economy. The project was made possible by catalytic funding from Laudes Foundation and brand partners, adidas, BESTSELLER, Inditex and Zalando, with H&M Group as key project partners. The project addressed the need for data on textile waste in the market, identifying waste types and recycling opportunities.
Behind the Break
Behind the Break is a multi-phase research initiative developed by Fashion for Good in collaboration with The Microfibre Consortium. The project takes a research-led approach to advance the fashion industry’s understanding of fibre fragmentation, addressing uncertainties in existing testing protocols and key knowledge gaps. By supporting the development of a more credible and consistent foundation, the initiative aims to enable stakeholders to make informed decisions and take decisive action to mitigate fibre fragment pollution, while leveraging the best available science.
Behind the Break 2.0
Behind the Break 2.0 is a targeted research initiative focused on addressing fibre fragmentation in textiles, building directly on the work started in Phase 1.0 (2024–2025), which tested the strengths and limitations of different methods used to measure fibre loss, identifying how much results vary between labs, and exploring what drives fibre shedding across three fabric types: cotton knit, cotton woven, and polyester knit. Phase 2.0 seeks to increase confidence in data quality, consolidate and refine existing testing approaches and knowledge across selected fabric archetypes, and deepen supplier engagement to support wider data collection within the space.
Behind the Break 1.0
In early 2024, Fashion for Good and The Microfibre Consortium joined forces on “Behind the Break: Exploring Fibre Fragmentation”, a collaborative project designed to advance the industry’s understanding of fibre fragmentation. Although fibre fragmentation is an issue that spans multiple industries, this project specifically focuses on the textile and fashion value chain, aligning with the missions of Fashion for Good and its partners to drive systemic change towards a more sustainable industry.